Bloomscape
Bloomscape is an online plant retailer that specializes in delivering a wide variety of houseplants directly to customers' doors. The company offers an extensive selection of plants, including indoor and outdoor varieties, along with plant care accessories and advice. Bloomscape focuses on making plant care accessible and enjoyable, catering to both new plant owners and experienced gardeners.
Who: Plant parents who take their aesthetic home vision to the next level and hope to reflect their living choices onto their choice of houseplant.
What: A short set of ads following the versatility of Bloomscape’s step-by-step care and tailored website UX so plant owners can find the perfect plant that fits their needs.
Why: Bloomscape is a unique brand to work with and had been the target of an assignment with Denver Ad School, so to practice creating thumbnails an exercise was to create a short campaign with visual material alongside an insight and concept.
How: After researching the website’s features and why people choose to showcase their plants, the concept of matching your lifestyle to your plant-owning-aesthetic bloomed (pun intended). With this in mind, the three visuals above were created using Adobe Express and meant to mimic a real campaign Bloomscape might consider in the future.