Billie x Hot Mess
Billie is a direct-to-consumer brand offering affordable, high-quality razors and body care products designed specifically for women, challenging the "pink tax." The brand promotes body positivity, personal choice, and inclusivity—famously featuring real body hair in its ads to normalize all grooming preferences. Billie also supports women-first organizations and takes a strong stance on social responsibility and equality.
Hot Mess with Alix Earle is a weekly podcast where TikTok star Alix Earle shares candid, unfiltered stories about her personal life, covering topics like dating, friendships, family, and post-college experiences. The show offers a relatable and humorous glimpse into her life beyond social media, resonating with listeners who appreciate her authenticity and willingness to discuss both the glamorous and messy aspects of her journey.
Who: Gen-X social media users and podcast listeners who are looking to influencers for their next purchase, and want to feel good about where their money is going to.
What: A strategic collaboration with Earle’s podcast and the brand Billie, using different channels including social media and in-person activities through Earle’s personal connections.
Why: Billie’s personal message of body positivity can resonate strongly with Earle’s young audience on TikTok & Instagram as many young women look up to her, so the collaboration of a positive brand and a social media star allows for more attraction for the brand’s values.
How: Through a series of Billie-sponsored posts on Earle’s Instagram and TikTok, she can bring in a number of viewers to Billie’s light playful aesthetic. Keeping in line with her podcast, Billie can become a promotional partner and have advertisements in the podcast; for a more personalized interaction, Earle can set up in-person events with Billie to have open conversations regarding her values on uplifting women and the brand’s encouraging morals for all bodies.