Who: Incoming and current students looking for a portfolio school, aiming their interest at Denver Ad School; also those who are unsure of their next steps after finishing an undergraduate program and want to break into the creative field.

What: A mystical social media campaign raising awareness about what DAD offers for future students, with enticing elements that match DAD’s color palette and fonts.

Why: Denver Ad, being a relatively new and unique school, is looking for creative students who want a hands-on experience after completing their four years of college. Social media is how most find out about this program, so a themed and engaging social media campaign will attract interests in those future students.

How: A consumer journey outlined campaign called “DAD Is Your Future”, incorporating Denver Ad’s logo and brand guidelines while adding a hint of mystery with elements such as tarot card readings, witchcraft, a magic 8 ball, and more. Artwork, copy and strategic work all made in collaboration with Lauren Hales.